Have you ever thought of your business as a person?
If it’s, a he:
Does he always wear a three-piece suit, or does he love baggy t-shirts and cosy sweatpants?
Does he throw slang in every other sentence, or does he always speak formally?
Is he more of a superman or a batman?
If it’s a she,
Does she wear high heels or sneakers?
Is her hair short or long?
Is she an Oprah, or a victoria beckham?
(Too male oriented add some female remarks as well)
There are an infinite number of questions you can ask. But are you asking the right questions? That’s the issue!
Most people go straight to visual identity when they hear the term “brand”. But it’s much more than that; branding is about giving your business a multi-dimensional character that your customers and employees love and care about. Here at LimitLines, we believe branding starts with a creative brand strategy and can eventually show itself in terms of brand communications and identity. The more you invest in growing your brand, the more everyone connects with it.
How we approach branding in LimitLines is an interactive process. Every brand has multiple layers: your character and preferences, what data you have and need to collect about your target customer, your exclusive vision, and… We’ll help you develop your brand through brainstorming, interview sessions, and various forms and tactics.
Every brand evolves as it interacts and engages with its customers, and here at LimitLines, we help you shape your brand and to keep it constantly relevant. Want to make others remember you? Leave it to us.